Trademark Registration – Classification Guide Class 45 in Japan

I am planning to launch a matchmaking service. I have prepared an impactful service name and logo, and I would like to register them as trademarks to prevent others from copying them.

In that case, we need to make sure to designate Class 45, which includes “partner introduction services for marriage or dating.” In addition to this service, Class 45 includes a wide range of personal and social services rendered by others to meet the needs of individuals. Let us check them.

Considering the future expansion of the matchmaking service, it may be advisable to designate other services in Class 45 as well. The fees are the same within the same class, right?
Could an SNS for matching people who wish to get married also be designated in Class 45…?

Class 45 is a Class Covering, among Others, Personal and Social Services Rendered by Others to Meet the Needs of Individuals.

Class 45 includes mainly personal and social services rendered by others to meet the needs of individuals.

In addition to “partner introduction services for marriage or dating,” Class 45 includes such services as “providing facilities for wedding ceremonies, including planning and arranging of wedding ceremonies,” “investigation or surveillance services for checking background profiles,” “legal services,” and “fortune-telling.”

Services Included and Not Included in Class 45

List of Main Services in Class 45

The main services included in Class 45 are listed below.

These services can be designated by Amazing DX.

• rental of safes
• kimono dressing assistance
• information relating to fashion coordination services for individuals
• partner introduction services for marriage or dating
• providing facilities for wedding ceremonies, including planning and arranging of wedding ceremonies
• funerary undertaking
• providing grave spaces or charnel houses
• agencies for procedures relating to industrial property rights, preparation of expert opinions; agencies for legal procedures relating to lawsuits or other legal issues; legal representation in procedures related to registration or deposits
• agencies for copyright licensing
• legal services relating to social insurance claims
• security guarding for facilities; personal bodyguarding; security and safety services for crowds
• investigation or surveillance services for checking background profiles
• fortune-telling; counseling in the field of emotional support, including marriage counseling, grief counseling, and counseling for interpersonal conflicts involving friends, family, or other close relationships
• pet sitting
• caring for babies [excluding services provided at facilities]
• providing non-medical care services for elderly persons or persons with disabilities
• providing non-medical in-home care services for individuals
• guardianship services
• clothing rental
• rental of altars
• rental of fire alarms; rental of fire extinguishers
• rental of personal ornaments for wearing

The above list of “the main services included in Class 45” is just an example.

Let’s take a closer look at what other services are included in Class 45 and what services are not.

If You Want to Designate Such Items? (Services Included in Class 45)

Services Related to Marriage

If you wish to designate services related to marriage through Amazing DX, please specify services such as “partner introduction services for marriage or dating,” “providing facilities for wedding ceremonies, including planning and arranging of wedding ceremonies,” “clothing rental,” etc.

For example,

In addition, “information relating to fashion coordination services for individuals” and “kimono dressing services” can also be designated in Class 45.

Services Related to Fortune-telling

If you wish to designate these services through Amazing DX®, please specify “fortune-telling; counseling in the field of emotional support, including marriage counseling, grief counseling, and counseling for interpersonal conflicts involving friends, family, or other close relationships.”

For example,

• Horoscope casting
• Cartomancy services
• Tarot card reading services for others
  etc.

Legal Services

When you want to specify such a service in Amazing DX, please specify “agencies for procedures relating to industrial property rights, preparation of expert opinions; agencies for legal procedures relating to lawsuits or other legal issues; legal representation in procedures related to registration or deposits” or “agencies for copyright licensing.”

For example,

Other Services

Services/Goods NOT included in class 45

Goods and Some Services Relating to Marriage

• Wedding rings [Class 14]
• Wedding albums [Class 16]
• Photography services for weddings [Class 41]
• Flower arrangement services for weddings [Class 44]

I see. A trademark used for “goods” related to marriage must be registered in a different class.
Moreover, even for services related to marriage, the applicable class may vary depending on the nature of the services.

That is correct. First, goods and services fall under different classes.
In addition, even where the services are related to marriage, different classes must be designated if the nature of the services actually provided differs. “Photography services for weddings” must be designated in Class 41 as photographic services, while “flower arrangement services for weddings” must be designated in Class 44 as services relating to floral art.

Other Services NOT Included in Class 45

• Escorting of travellers [Class 39]
• Party planning [Class 41]
• Services whose primary purpose is entertainment or recreation [Class 41]
• Preschooler and infant care at daycare centers [Class 43]
• Medical care, hygienic and beauty care for human beings or animals [Class 44]

File Trademark Application, Designating Services in Class 45!

Class 45 includes personal and social services rendered by others to meet the needs of individuals. If you provide services related to marriage, please first consider Class 45.

Amazing DX allows you to easily select your designated goods and services online.

First, please select as many services as possible. After the search, it is easy to exclude the services marked with “×” and search again.

If you are not sure which goods or services to select, please feel free to contact us via chat. Our attorneys specializing in trademarks will be happy to answer your questions.