Trademark Registration – Classification Guide Class 28 in Japan

We have decided to start marketing a new “educational toy” this time. First of all, we have prepared a cute and friendly product name and logo, and we would like to register it as a trademark so that others will not imitate us.

Then you need to remember to designate Class 28, which includes ‘toys’!
Class 28 includes goods related to toys and dolls, and also includes equipment related to sports! Let’s check it out.

Considering future product development, it seems like we should designate other products in Class 28. Is it possible to designate “toy boxes” in Class 28 as well…?

Class 28 is a classification for game equipment, toys, stuffed animals, sports equipment, etc.

Class 28 mainly includes game equipment, toys, stuffed animals, and sports equipment.
It may be easier to understand if you associate them with products found in toy stores or sporting goods stores.

Goods included in Class 28 and Goods NOT included in Class 28.

List of main goods in Class 28.

The main goods included in Class 28 are listed below.
These goods can be designated by Amazing DX.

• amusement machines and apparatus for use in amusement parks
• toys for domestic pets
• toys
• dolls
• Go games
• Japanese chess [Shogi games]
• Japanese playing cards [Utagaruta]
• dice
• Japanese dice games [Sugoroku]
• cups for dice
• Chinese checkers [games]
• chess games
• checkers [checker sets]
• conjuring apparatus
• dominoes
• playing cards
• Japanese playing cards [Hanafuda]
• mah-jong
• game machines and apparatus
• billiard equipment
• sports equipment
• sports equipment, other than for climbing, surfing, water-skiing and scuba diving
• climbers’ harness
• sports equipment for surfing, water-skiing and scuba diving
• fishing tackle
• butterfly nets
• tubes for killing specimen insects with poison
• pots for killing specimen insects with poison

The above list of “the main goods included in Class 28” is just an example.
Let’s take a closer look at what other goods are included in Class 28 and what goods are not.

What should you do if you want to specify such items? (Goods included in Class 28)

Goods related to toys.

→When you want to specify such a product in Amazing DX, please specify the item that the product is included.

For example, ……

Goods related to sports equipment, etc.

Various sports equipment is included.

→When you want to specify such a product in Amazing DX, please specify the item that the product is included.

For example, ……

Other Goods.

Goods NOT included in Class 28.

game program

• game programs for home video game machines【class 9】

Toy boxes and other storage furniture.

• toy boxes and chests【class 20】

Retail and other services such as toy stores.

• retail services or wholesale services for toys, dolls, game machines and apparatus【class 35】

I see, so “game programs for home video game machines” and “toy boxes” are in a different classification, even if they are related to toys.

Right, it is necessary to designate a separate classification for these “programs” and “storage furniture”.

Goods to wear during sports.

• goggles for sports【class 9】
• Judo suits【class 25】
• wetsuits for surfing【class 25】

Other goods NOT included in Class 28.

• gymnasium mats; yoga mats【class 27】

It’s not Class 28 for clothing to wear when playing sports!

File a trademark application, designating goods in Class 28!

Class 28 is for game equipment, toys, stuffed animals, and sports equipment. Please consider Class 28 first if you are a toy manufacturer or a sporting goods manufacturer.

Amazing DX allows you to easily select your designated goods and services online.
First, please select as many goods and services as possible. After the search, it is easy to exclude the goods marked with “×” and search again.

If you are not sure which goods or services to select, please feel free to contact us via chat. Our attorneys specializing in trademarks will be happy to answer your questions.

Reference: Japan Patent Office, “Examination Guidelines for Similar Goods and Services (corresponding to the Nice Classification, 11th Edition, Version 2022)”.