Trademark Registration – Classification Guide Class 36 in Japan

What kind of classification is Class 36?

I’m running a real estate agency in front of a train station, and I’d like to register a trademark for my store name for branding purposes.  
Which class should I choose?

First, let’s consider the services in Class 36.
Financial, insurance and real estate services etc. belong in Class 36.

I see. I also help customers prepare their tax return documents. I wonder if I can designate such a service in Class 36 for filing?

This page will explain what services are included in Class 36.  Before filing a trademark application, make sure you know whether your services are included in Class 36 or in another class!

Class 36 is a classification for financial services, insurance services and real estate services.

Class 36 mainly includes financial services.

Services included in Class 36 and Services Not included in Class 36

List of main services in Class 36

The main services included in Class 36 are listed below.  These services can be designated by Amazing DX®.

The above “List of main services in Class 36” is just an example.  Let’s take a closer look at what other services are included in Class 36 and what services are not.

If you want to designate the following services? (Services included in Class 36)

Services related to financial services

→If you want to specify such services in Amazing DX®, please specify the items where such services are included.

For example, …

Services you want to includeSelect in Amazing DX®
banking; processing of electronic cash transactions; processing of credit card payments; loans [financing]acceptance of deposits [including substitute bond issuance] and acceptance of fixed interval installment deposits; loans [financing] and discount of bills; domestic exchange settlement; liability guarantee and acceptance of bills; securities lending; acquisition and transfer of monetary claims; safekeeping of valuables including securities and precious metals [safe deposit services]; exchanging money; trusteeship of financial futures contracts; trusteeship of money, securities, monetary claims, personal property, land, rights on land fixtures, surface rights or lease on land; agencies for bond subscriptions; foreign exchange transactions; letter-of-Credit related services; brokerage of credit purchase
stocks and bonds brokerage; investment of fundsbuying and selling of securities; trading of securities index futures; trading of securities options; trading of overseas market securities futures; agencies for brokerage of securities, securities index futures, securities options, and overseas market securities futures; agencies for brokerage of entrusting agents with on-commission trading in domestic markets of securities, securities index futures and securities options; agencies for brokerage of entrusting agents with on-commission trading in overseas markets of securities and securities index futures; agencies for brokerage of forward agreement of securities, for forward agreement of securities index futures, for forward agreement of securities options, spot and forward transaction of securities index futures; brokerage for securities liquidation; securities underwriting; securities offering; brokerage services relating to securities subscription or offering; providing stock market information

Services related to insurance services

→If you want to specify such services in Amazing DX®, please specify the items where such services are included.

For example, …

Services you want to includeSelect on Amazing DX®
insurance brokerage; insurance underwritinglife insurance brokerage; life insurance underwriting; agencies for non-life insurance; claim adjustment for non-life insurance; non-life insurance underwriting; insurance premium rate computing

Services related to real estate affairs

→If you want to specify such services in Amazing DX®, please specify the items where such services are included.

For example, …

Services you want to includeSelect on Amazing DX®
apartment house managementmanagement of buildings; land management
real estate servicesagency services for the leasing or rental of buildings; leasing or renting of buildings; purchase and sale of buildings; real estate agency services for the purchase or sales of buildings; real estate appraisal; providing information on buildings or land [real estate affairs]

Services NOT included in Class 36

Management services related to commercial transactions and financial records

For example, …

Services you want to includeSelect on Amazing DX®
bookkeeping; preparation of financial statements; business auditing and financial auditing; business appraisals; preparation of financial statementsClass 35

For example, Class 35 includes services related to business management. Since “bookkeeping” and “preparation of financial statements” are part of business management, such services are included in Class 35, not Class 36.

I understand back-office services are included in Class 35 even if such services are related to financial and real estate services!

Other Services NOT included in Class 36

File a trademark application designating services in Class 36!

Class 36 is a classification of services relating to banking and other financial transactions, financial evaluation, and insurance and real estate affair. If you are engaged in these services, first consider designating Class 36.

Amazing DX® allows you to easily select your designated goods and services online.  You can first select a number of goods and services for search and then easily search again while removing only the ones marked with “X” after the search.

If you are not sure which goods or services to select, please feel free to contact us via chat. Our attorneys specializing in trademarks are willing to answer your questions.

Reference: Japan Patent Office, “Examination Guidelines for Similar Goods and Services (corresponding to the Nice Classification, 11th Edition, Version 2022)”

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