Trademark Registration – Classification Guide Class 45 in Japan

I’ve decided to start a marriage counseling service. I’ve prepared a high-impact service name and logo for my marriage counseling service, and I am thinking of a trademark registration of the name and logo to prevent others from copying them.

Then, you need to remember to designate Class 45, which includes ‘partner introduction services for marriage or dating’!
Class 45 includes many personal and social services rendered by others to meet the needs of individuals, including partner introduction services for marriage or dating. Let’s check it out.

Considering the future development of the marriage counseling services, I guess I should also designate other services in Class 45. Can I also designate a social networking service that matches people who wish to get married in Class 45? If the services are in the same class, the cost would be the same.

Class 45 pertains to human and social services provided by others in response to individual demand

Human and social services provided by others in response to individual demand are included mainly in Class 45.

Generally, in addition to partner introduction services for marriage or dating, you may easily understand that this class includes the type of services that are familiar to us in our daily lives such as provision of facilities for weddings (including marriage ceremonies), investigations into the identity or behavior of individuals, and fortune telling.

Services included in Class 45 and Services NOT included in Class 45

List of main services in Class 45

The main services included in Class 45 are listed below.

These services can be designated by Amazing DX.

• rental of safes
• kimono dressing assistance
• information relating to fashion coordination services for individuals
• partner introduction services for marriage or dating
• providing facilities for wedding ceremonies, including planning and arranging of wedding ceremonies
• funerary undertaking
• providing grave spaces or charnel houses
• agencies for procedures relating to industrial property rights, preparation of expert opinions
• agencies for legal procedures relating to lawsuits or other legal issues
• agencies for judicial registration or deposits
• agencies for copyright licensing
• legal services relating to social insurance claims
• security guarding for facilities
• personal bodyguarding
• investigation or surveillance services for checking background profiles
• fortune-telling
• non-therapeutic counselling services rendered to meet the needs of individuals
• pet sitting
• caring for babies [excluding services provided at facilities]
• housework services rendered to meet the needs of individuals
• guardianship services
• clothing rental
• rental of altars
• rental of fire alarms
• rental of fire extinguishers
• rental of personal ornaments for wearing

The above list of “the main services included in Class 45” is just an example.

Let’s take a closer look at what other services are included in Class 45 and what services/goods are not.

If you want to designate such items? (services included in Class 45)

Services that pertain to marriage

When you want to specify such a service in Amazing DX_®, please specify the item that the service is included in.

For example, ……

Services that pertain to legal affairs

→When you want to specify such a service in Amazing DX_®, please specify the item that the service is included in.

For example, ……

Other Services

Services/Goods Not included in class 45

Goods and some services relating to marriage

• marriage rings【Class 14】
• wedding albums【Class 16】
• photography for weddings【Class 41】
• lower arranging of wedding ceremonies【Class 44】

I see, so the class changes depending on the goods or the services related to marriage.

Yes, depending on the sale of marriage-related goods or the nature of marriage-related services, a different class must be designated

Other services Not included in Class 45

• preschooler and infant care at daycare center【Class 43】

The service of preschooler and infant care at daycare centers does not belong to Class 45！

File trademark application, designating services in Class 45!

Class 45 includes personal and social services rendered by others to meet the needs of individuals. Those who operate a business of providing marriage-related services or SNS-based services should first consider Class 45.

Amazing DX_® allows you to easily select your designated goods and services online.。

First, please select as many services as possible. After the search, it is easy to exclude the services marked with “×” and search again.

If you are not sure which goods or services to select, please feel free to contact us via chat. Our attorneys specializing in trademarks will be happy to answer your questions.

Reference: Japan Patent Office, “Examination GUidelines for Similar Goods and Services (corresponding to the Nice Classification, 11th Edition, Version 2022)”