How to Enroll in Amazon Brand Registry in Japan Simply Explained

To your brand be enrolled in Amazon Brand Registry

I’m listing my company’s products on Amazon store. They have something called ‘Amazon Brand Registry’.
Is there anything good about Amazon brand registry?

It is recommended that you use Amazon brand registry, as it has a number of benefits, including stopping counterfeiters from listing their products on the store, and eliminating unauthorized third-party sellers from the store.

That’s great. I’d like to apply for Amazon brand registry, but how do I go about the process?

Should brands be enrolled in Amazon brand registry?

Amazon brand registry is not mandatory to sell products on Amazon store.
It is possible to list products on Amazon store without enrollment in Amazon brand registry.

However, there are significant advantages to Amazon brand registry for individual and company Amazon sellers.

If you think that Amazon brand registry sounds like a hassle to apply for, Amazon brand registry offers more benefits than the hassle involved in the process.

This article provides easy-to-understanding explanation on the application process and what you need to include in your application for those who want to apply for Amazon brand registry themselves but don’t know how to do it.

Before you start the process for enrollment in Amazon brand registry, you need to register your trademark

Amazon places great importance on protecting intellectual properties and brands to ensure that products are purchased with peace of mind.
One of its initiatives is enrollment in Amazon brand registry.

In order to apply for Amazon brand registry, a trademark registration is mandatory.

Please note that Amazon brand registry is only available for brand names that have been registered as trademarks at the Patent Office and for which the trademark owner himself has applied to Amazon.

One of the biggest advantages of Amazon brand registry for Amazon sellers is the ability to exclude malicious third-party sellers and counterfeiters.
These are only possible because you are the owner of the trademark rights.
The rights and protection of a registered trademark are only valid in the country where the trademark is registered, so make sure you obtain a trade mark registration in Japan.

It is recommended that you file your trademark with the Japan Patent Office as soon as possible, as there is an examination period of several months from the filing of the application with the Patent Office until registration.

Application process for Amazon brand registry

To apply for Amazon brand registry, prepare the following items.

・Brand registry account
・Japanese registered trademark
・Image data of product or package on which brand name appears

Creating brand registry account

Access the brand registry website page（https://brandservices.amazon.co.jp/brandregistry/eligibility）and click “今すぐ登録する (Enroll now)” on the bottom of the page.

The display shows「ブランド登録先の国のマーケットプレイスを選択します。(Select a country of market place where your brand is enrolled in brand registry)」in which “日本 (Japan)” is selected from the list of the countries.

If you have an Amazon Seller account, use the email address of that account and it will be applied to your selling account immediately.

This creates Amazon brand registry account.

Go to Amazon brand registry application page

Once you have created your brand registry account, the next step is to apply for Amazon brand registry.

After reviewing the terms of use, click 「新しいブランドを登録 (Enrollment of new brand)」 on the left-hand side of the page.

The information required to apply for brand registration will be displayed, check the information on the display and then click on the 「ブランドを登録する (Brand registry enrollment)」 button at the bottom left of the page.

Then, the registration information enter screen will open. Enter the following items 1), 2)and 3).

1)　Enter「ブランド情報」(brand information)

・申請するブランド名を入力してください (Enter brand name to be enrolled.) <！IMPORTANT！>

Ensure that the brand name you enter is exactly the same as the registered trade name.
If it does not match, your application for brand registration will not be approved.
Your special attention should be paid to the distinction between upper and lower case letters and the use of hyphens and commas, for example.

Brand names that can be enrolled in Amazon brand registry are only be either a ‘letter trademark’ or a ‘graphic trademark containing characters such as words, letters or numbers’.

The brand name cannot be changed after the brand has been registered.
Another application is often required, so enter with care.

・登録商標機関を選択してください (Input registration agency of trademark.)
Select the country in which the trademark registration is valid.
Select ‘日本 (Japan)’ if the trade mark is registered with the Japanese Patent Office.

・登録番号を入力してください (Input registration number.)
The registration number is in the form of 「登録第＊＊＊号 (Registration No.)」indicated in Registration Certificate.
※Please note that the application number (in the form of 商願2023-), which is given by the JPO immediately after filing a trademark application, is different from the registration number.

If the application is made within 48 hours from registering your trade mark, you may not be able to apply for brand registration.
If this is the case, please apply again after some time has elapsed.

・商品画像 (Upload product images)
「アップロード (Upload)」images of products or their package sold or to be sold at Amazon store.

• Please note that brand names are shown clearly on products or their packages.
• Acceptable file types are jpg, png and gif.
• File size must not exceed 5 MB.

2) Enter 「出品用アカウント情報」 (product account information)

・登録するブランドの出品者またはベンダーですか？ (Select exhibitor or vendor.)
Select「出品者 (exhibitor)」

・カテゴリーを指定してください (Select brand category)
Specify the category to which the product corresponds.

・ASINを提供してください (Enter ASIN)
ASIN＝Amazon Standard Identification Number
It is a number consisting of 10 alphanumeric characters that identifies the products handled by Amazon.
It is automatically created and assigned when a product is listed on Amazon.
It can be found in the registration information on the product page.

3)　Enter 「製造および販売情報」(producing and selling inforamtion)

・ブランド商品を他の小売り業者に販売していますか？(Do you sell the produts to retail dealers?)
　はい(Yes)・いいえ(No)

・ブランド商品の販売国（任意）(Country of selling products: optional)

・商標権のライセンス供与 (Do you license your trademark rights ?)
　はい(Yes)・いいえ(No)

Now click ‘送信 (Submit)’ and your application for Amazon brand registry is complete.
After this, your application will be reviewed by Amazon for approval.

Entering Amazon verification code

Once the review of the information by Amazon is complete, Amazon will send you a verification code to confirm that the application for brand registry has been made by the holder of the trade mark himself.
Once you receive the verification code, log in to your Amazon brand registry account and submit this code.

*If you request a trade mark application via Amazing DX®, the verification code will be sent to the representative of the application, HARAKENZO WORLD PATENT & TRADEMARK. The code received by our firm is promptly provided to you.

A few days after submitting the verification code, you will receive an email from Amazon approving enrollment of your brand in brand registry.

Now that I know how to enroll my brand in Amazon brand registry, I’ll do it myself. Before applying for brand registry, I have to file a trademark application with the Patent Office first.

Summary

In order to proceed with application for Amazon brand registry, the mark must first be filed with the JPO.

To file a trademark, consider Amazing DX offered by HARAKENZO WORLD PATENT & TRADEMARK.
The cost from application to registration of trademark is as low as 584 USD (including 29,200 JPY for JPO stamps) for a single class.

If you have any inquiries or problems about Amazing DX® or trademarks in general, you can contact us using Contact Form.

Please try ‘Free Trademark Search’ first.