An important process in branding is choosing a brand name. This article explains what to consider when deciding on a brand name, whether to use a Japanese name that is easy to understand or a foreign name in a foreign language such as English that is easy to use in other countries.
Trademark registration is a way to acquire rights to a character. By registering its name or design as a trademark, you can prevent others from copying or using it without your permission. This article will explain in detail how to register a trademark for a character and what to note for it.
This section explains when trademark infringement, such as unauthorized use of a trademark, is established, and what damages and penalties are imposed for trademark infringement. In addition, terms such as "trademark right" and "trademark registration" are briefly explained.